Berger explained the value of the painting did not come about because of the meaning behind the artwork or how it was created, but because of the monetary incentive that was offered by the Americans to obtain it. How often do you consciously notice the music played over paintings on television? Yet music and rhythm changed the significance of picture”.Īnother interesting example to support this statement is the Virgin and the Child painting by Leonardo Da Vinci.
It can work almost without you noticing it. As what Berger mentioned, “Words you notice consciously, Music is subtler.
The emotions generated based on the new interpretation of that painting may even be heightened, or may even be the trigger itself, in the presence of melancholic or somber background music, as was presented in the broadcasted version. It may even trigger some form of emotion depending on how much you can relate to the newly given fact (assuming that you didn’t know). Without knowing much about it, the painting may seem just another artist’s impression of a cornfield, in this case, by a famous one however, if you look at it again after reading and knowing that that specific painting was “the last painting made by Van Gogh before he killed himself”, your interpretation of that painting may just change drastically as compared to the initial one made. A good example given by Berger is the Wheatfield with Crows painting by Vincent van Gogh. A single image may have been created to portray a certain meaning set by the creator however, with reproduction, an image can be zoomed in or out, easily dividing it into parts, making each of this segment a subject by itself hence, giving the image a whole different meaning.īerger also stated that “The way we see things is affected by what we know or what we believe” and that we understand the things we see based on how much we can relate to it, and this may vary from person to person. It was no longer so easy to think of appearances always travelling regularly to a single center” and that “Reproduction distorts, only a few facsimiles don’t”. Appearances could travel across the world.
We could see things which were not there in front of us.
John Berger stated in the “Way of Seeing”, both a book and tv-series aired in 1972, that “With the invention of the camera, everything changed. However, this ambiguity has also made it possible for an image to be easily manipulated and be transformed based on how messages are desired to be presented. Their meaning depends on its viewers of which may vary from one person to another. Visual images, such as photographic stills and paintings, has an ambiguous nature, open to interpretations and assumptions from whoever looks at it.
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